Can the rise of "skinimalism" change traditional beauty standards?

In recent years, the beauty industry has been witnessing a shift toward minimalistic skincare routines, often referred to as "skinimalism." This movement emphasizes embracing natural skin and promoting a less-is-more approach to beauty. With consumers increasingly opting for simplicity and authenticity, how might this trend influence longstanding beauty norms that have traditionally emphasized elaborate makeup and skincare regimens? Considering these changes, could skinimalism redefine what it means to be beautiful in modern society, and what impact might this have on individuals' self-esteem and perceptions of beauty?